Hello Kitty Parachute Paradise

“For the first time ever, Hello Kitty fans will be able to take the cute and lovable world of Hello Kitty with them anywhere they go; at any time they can play with, talk with, and complete challenges as Hello Kitty."

Hello Kitty in My Pocket features two key components – a persistent and interactive application and a fun and exciting casual video game. In the video game segment, users will play as their favorite cutesy character, Hello Kitty, completing multi-stage challenges to collect items, score points, and find and secure “Special Items” for Hello Kitty. Players will shoot Hello Kitty in the air and maneuver to gather items as they fall under a parachute. Hello Kitty in My Pocket will also include “Sky High,” a tilt-based mini-game that challenges players to launch Hello Kitty high into the air to set records that can then be uploaded to compare against other players.

Once the items are collected through the game portion, users can apply them to the “My Room” application. “My Room” is a unique, and special feature of Hello Kitty in My Pocket, giving users a fully interactive area where users will be able to customize their own Hello Kitty experience. In “My Room”, users use the scores of potential collected items to design and stylize a scene featuring Hello Kitty and popular Sanrio characters.

Hello Kitty fans will also be able to take advantage of exciting social capabilities to connect with other fans across North America and share their experiences. For example, users can arrange their custom My Room space with Hello Kitty and then take a screen shot of the scene to be used as their iPhone wallpaper or uploaded to the game’s web site for sharing, comparing and ranking against other scenes.