The Business of Design 1.0

Free for a limited time! The author is presenting at the 2009 HOW Design Conference in Austin, Texas on June 26th.

The Business of Design is a companion application to the book of the same name. Used in university design curricula in the US and abroad, the book teaches multimedia, interactive, and graphic designers, as well as copywriters and illustrators, how to apply their skills as a creative professional.

Included in this application are 5 videos with some of the top professionals in the design and creative fields. Watch insightful interviews with:

- Marko Bon of Ralph Lauren
- Kim Davis, formally of Addison Whitney
- David Schimmel of And Partners
- David Lipkin of Method
- Kenn Fine of FINE Design

These videos are taken from 5 of the 17 interviews included on the DVD that accompanies the retail book. Please note, the text and illustrations of The Business of Design are not included in this application. This is a free preview of the video interviews only.

Thank you for your interest in The Business of Design. Enjoy the interviews!

Publisher Description

In a business climate that views creative work as one of the last sustainable competitive advantages, design students need to understand what awaits them once classes are over. The Business of Design enables designers and other creative professionals to successfully apply their talents in the marketplace by teaching the basics of marketing, proposals, legal considerations and working with clients. If youre looking for a tool to help your students bridge the gap between their creative knowledge and the essential business acumen required to be successful, then The Business of Design is a must for your classroom.