YouTube: An Insider's Guide to Climbing the Charts

By Alan Lastufka and Michael W. Dean
Published by OReilly Media (http://oreilly.com/catalog/9780596521141/)

Want to make a splash on YouTube? Even go viral? Youve come to the right place. This book is written by two veteran Tubers who live their art and know what theyre talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 10,000 YouTube subscribers and millions of views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book cant promise youll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. Youll learn about:
- Storytelling and directing
- Shooting, editing, and rendering
- Creating your very own channel
- Broadcasting user-generated content
- Re-broadcasting commercial content
- Cultivating a devoted audience
- Fitting into the YouTube community
- Becoming a success story
Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. Theyll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. Youll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.

Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyones YouTube radar. And, once you read this book, so will you.

Through a partnership between OReilly Media and Lexcycle, this App includes the same great reading features that have made Stanza an iPhone phenomenon with more than a million downloads in 2008:
- Search the full book text
- Change the font size
- Landscape view when you tilt your iPhone
- Extensive cross referencing and working hyperlinks (links to YouTube open the iPhone YouTube player automatically)
- Zoom in on images and screenshots

About OReilly Media:

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About Lexcycle
Lexcycle is the creator of Stanza Bookbinder which was used to create this standalone book application. Stanza Bookbinder is based on the popular iPhone eBook reading application, Stanza. For more information about Stanza, visit www.lexcycle.com.